Our New Ways
As soon as you log into any social networking site,
there are arrays of different advertisements. From sponsored websites to
banners and pop-up ads. On twitter, companies that hold twitter accounts
specifically for their companies are able to post any sales or promotions that
they have in-store. This is automatically the most appealing way to advertise
their companies as everyday social media are finding more and more ways to
attract and maintain their customers.
These products and services flow through
networks of global production and distribution from the way in which we tend to
share any advertising that we are interested in with our friends. In our
similar interests, these advertisements have a flow through effect that which
then distributes all over the world. International trade in domestic labour (Kuttainen, 2013) is evident throughout social networks, and in how companies that advertise on twitter can overcome the trade barriers they may experience to operate across national borders to communicate.
We are able to interact with each other across the
world. We are able to communicate with people all over the globe, with anyone
at any time. This free flow of information has been expanded by twitter and
other social networking sites, and global equality in social media is more than
it has ever been. More and more people everday are signing up to use twitter. Extensive
Twitter statistics on SocialMediaAdd, show that an estimate of 460,000 accounts
are created everyday. Technology is a fundamental enabling force in the
globalizing of economic activities (Dicken, 2007) The speed of this communication and exchange with the new networks that are involved has diversified globalisation.
Kuttainen, V. (2013) BA1002: Networks, Narratives, and the
Making of Place. Lecture 8: Stuff: Markets & Manufacture.
Dicken, P. (2007) Winning and Losing: An Introduction. In Global
Shift: Mapping the Changing Contours of the World Economy. London, UK: Sage
Publications Ltd.
Economist, The (2012) The Third Industrial Revolution.
Retrieved from www.economist.com/node/21553017/
Image Credits
Tightrope Traveler. The Twitter Effect: How Twitter Changed Me. Retrieved from: http://tightropetraveler.com/2011/05/tips-and-benefits-of-twitter/
Hi Rhiannon, you raised some interesting points about how technology has increased the speed of communication around the globe; therefore, enabling TNCs to operate more effectively. Dicken (2007) also stated some impacts technology has had on globalising the economy, ‘information (digital) technologies … have transformed the processes and organization of production’ (p. 438). Social networks like Twitter and Facebook have also played a role in increasing communication with instantaneous chat. However, its greatest contributions to globalising the economy stems from advertising. Facebook can provide advertisements on a global scale unprecedented, and thus increase demand and production of ‘stuff’. Who knows where future manufacturing and production is headed maybe we will continue to undergo a third industrial revolution (The Economist, 2012). Hence, making our current methods of production obsolete. We shall have to wait and see the continuing impacts technology will have on production and consumption in both developed and developing countries.
ReplyDeleteDicken, P. (2007). Winning and losing: An introduction, in Global Shift: Mapping the changing contours of the world economy (pp. 437-453). London, England: Sage.
The Economist. (2012). The third industrial revolution. Retrieved from http://www.economist.com/node/21553017