In Australia, fifty percent of our exports go to China and
Japan where it is made into stuff and shipped straight back at a profit
(Kuttainen, 2013). Many people may not realise that despite the product they are
purchasing saying it is ‘made in China’, it is stuff that has started and ended
its journey in Australia. Every single day in modern society we are bombarded
with hundreds of different companies all vying to get us to buy their products
by the use of many different forms. One of the main ways companies get people
to purchase this stuff is by the use of advertising, particularly via virtual
networks. Computers and social media have had a massive impact on the manufacturing
of stuff, not in just selling these products, but also in designing them. As stated
in The Economist (2012), the old way of making things manually has been
replaced by designing them on a computer.
The use of advertising plays a massive part on the virtual
network of Facebook, and can be considered as being one of the sites main
elements. Facebook advertises companies and products based on your own
individual likes, and even your gender. For example, a male user would see
advertisements showing such products as razors, whereas females receive ads
regarding clothing boutiques. Majority of the companies that advertise on
Facebook are specifically only online stores, where the only way you can
purchase the product is to order it online. More often than not, these
companies are international, with majority being based in such countries as
America. Therefore if I personally wanted to purchase one of these products I would
need to order it from a different country – a process that creates an international
exchange, and highlights just how globally connected our world is.
Kuttainen, V. (2013). BA1002: Our Space: Networks, Narratives, and the Making of Place, Lecture
8 [PowerPoint slides]. Retrieved from http://www.learnjcu.edu.au
Image 1: [Untitled image of a keyboard]. (n.d.). Retrieved 19 September, 2013, from
http://lerablog.org/wp-content/uploads/2013/05/online-shop.jpg
Reference List
Evans On Marketing. (2013). New data on Facebook advertising and digital ads worldwide.
Retrieved from http://evansonmarketing.com/2013/08/28/new-data-on-facebook-
advertising-and-digital-ads-worldwide/
Retrieved from http://evansonmarketing.com/2013/08/28/new-data-on-facebook-
advertising-and-digital-ads-worldwide/
Kuttainen, V. (2013). BA1002: Our Space: Networks, Narratives, and the Making of Place, Lecture
8 [PowerPoint slides]. Retrieved from http://www.learnjcu.edu.au
The Economist. (2012). The third industrial revolution. Retrieved from
http://www.economist.com/node/21553017
http://www.economist.com/node/21553017
Image Credits
Image 1: [Untitled image of a keyboard]. (n.d.). Retrieved 19 September, 2013, from
http://lerablog.org/wp-content/uploads/2013/05/online-shop.jpg
![Image 1: [Untitled image of a keyboard]](http://lerablog.org/wp-content/uploads/2013/05/online-shop.jpg){kind=link}
Hi Taylar,
ReplyDeleteI enjoyed reading your blog and the points that you made about everything is becoming more and more digital and you - as the consumer - are forced to purchase online. This dis-empowers small business and other traditional forms of manufacture and sale because they cannot afford to have their product online. Once again the wealthy twenty per cent controls the spending and shopping habits of the less fortunate eighty per cent (Dicken, 2007. However, as you stated at the end, online shopping creates globalisation through exchange, it is through this exchange that digital manufacture - through 3D printing - has become possible and a viable way to supply for the demand (the economist, 2007).
Reference list
Economist, The (2012) Manufacturing - The third industrial revolution
Retrieved from: http://www.economist.com/node/21553017/print
Dicken P. (2007) Global Shift (5th edition) - Mapping and changing contours of the world economy.
London, Sage Publications.